Be a part of the behind-the-scenes world of the cake and celebrations industry'where the art of celebration is part of your job description! DecoPac, Inc. is a high growth, high-energy company that designs, markets and distributes the most popular cake decorations and bakery supplies in the bakery industry. Located in the greater Minneapolis area we sell and distribute our products to supermarkets, mass and club retailers, independent retail bakeries, ice cream and doughnut stores, as well as directly to consumers throughout North America and Europe.

Summary

The Associate Product Manager supports and helps lead DecoPac's go-to-market strategies for innovative products and services that are rooted in consumer insights and marketplace needs. The Associate Product Manager will be an integral part of the team, driving efforts with market insight, competitive positioning, product lifecycle management, assortment planning and new business development, as well as sales team support for assigned product lines.

Responsibilities and Duties

• Lead product line strategy and tactical planning efforts for assigned products, programs and formats through their full lifecycle (inception to end of life) in order to achieve business goals.
• Develop and lead program execution planning and delivery with cross-functional business partners including Design, Marketing, Sales, Procurement and Digital.
• Understand and utilize market insight, data analytics and trends to guide strategies and program direction.
• Leverage data and analytics to effectively measure and communicate insights on product performance and required course-correction.
• Support and deliver expertise for assigned categories, inclusive of product knowledge, competitive landscape, customer path-to-purchase, product/service market opportunities, gap analysis and market insight.
• Provide support to Sales and Marketing partners to maximize program placement and execution success.
• Drive the set-up and execution of new products, and related product lifecycle management of assigned product programs / lines.
• Coordinate efforts related to line management, planograms, product specs and retail program configuration.
• Demonstrate exceptional leadership and collaboration skills with cross functional partners.

Qualifications

• BA/BS in business, marketing or equivalent, with a minimum of 2 years related experience. MBA preferred.
• Broad business acumen with project management capabilities. Consumer / food products, branding and packaging experience a plus.
• Natural tendency to be curious, positive and creative.
• Effective problem-solving skills.
• Superior communication skills - written, verbal, presentation.
• Exceptional analytical skills and strategic thinking ability.
• Ability to communicate, influence and build relationships with a cross-functional team.