This is an On-Site Position at the Corporate Office in Aventura, FL:

The CRM Director is responsible for developing and managing the organization’s email marketing strategy. In this role, the CRM Director champions Benihana’s commitment to Create Great Guest Memories through exceptional service, integrity, and teamwork by providing strategic and executional oversight for all three of our unique brands’ CRM channels including: Email, Media and Loyalty.

Essential Functions and Responsibilities:

· Leads strategy to optimize the customer journey and create high-impact CRM initiatives across the company that drive consumer acquisition, retention, engagement and loyalty

· Streamlines our processes by leveraging new automations while maintaining and improving workflows already in place

· Applies a deep understanding of marketing best practices to implement and coordinate CRM campaigns through different channels, primarily email, that grow engagement within each segment

· Accountable for defining, tracking and measuring KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive revenue and engagement initiatives

· Manages and develop email content calendars and campaigns that support our 3MM+ email program, including coding emails, creating/segmenting lists, tagging links, scheduling emails, A/B tests, quality assurance

· Creates and owns the content calendar for CRM while partnering with other department heads like Operations and Financial Analytics for higher-level roadmap planning

· Analyzes and interpret results from campaigns and share learnings with key stakeholders to drive continuous improvement of campaigns

· Oversees and manage email/CRM agency and Email Service Provider (ESP) on all related functions

· Additional duties may be assigned

Skills/Knowledge:

· Minimum 7+ years' experience in relevant restaurant and content email marketing experience, with strong experience in user engagement, loyalty, lifecycle and conversion via CRM [email, media, social]

· Minimum 5 years using ESPs / Marketing Automation Platforms. Advanced knowledge of Selligent strongly preferred.

· Have experience in rethinking, evolving, building new CRM strategies for a business with compelling business results

· Brings best practices and innovative ideas to team to level-up engagement, lifecycle, and commerce conversion via email.

· Results-driven marketer with exceptional quantitative and analytical skills

· Experience partnering with data science and analytics teams to develop best-in-class models and diagnostics that drive performance improvement

· Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking

· Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision

· Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively

· Passion for CRM and user engagement.

Experience and Education:

BA/BS in marketing or related field and minimum of seven years of experience in relevant restaurant and content email marketing experience, with strong experience in user engagement, loyalty, lifecycle and conversion via CRM [email, media, social].

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

Business Acumen - Employs analytical, critical thinking, and problem-solving skills; plans and efficiently organizes work, appropriately seeks, manages, integrates and interprets data. Able to prioritize work and make sound decisions using available data. Exercises good judgment and is committed to excellence and operational integrity.

Collaboration & Customer Relationships - Understands the value of diverse talents and perspectives and encourages diversity of thought and ideas. Is always professional when dealing with internal and external customers. Works through differences and finds a productive common ground with others to achieve mutually beneficial results. Has a strong sense of customer service.

Functional Expertise - Achieves success through a comprehensive knowledge of industry and business as it relates to position. Applies creative solutions resulting in internal and external customer satisfaction. Demonstrates initiative and is accountable for own actions and decisions.

Communication Skills - Has good verbal and written skills; is effective when communicating with peers and superiors as well as with customers and others outside the company. Expresses opinions and ideas concisely. Encourages two-way communication.

Manager of People (if applicable) - Attracts, develops and retains top talent; deploys talent effectively and builds strong teams. Leverages individual strengths to build strong, diverse teams. Provides clear direction and timely and effective counseling when needed. Sets realistic goals and holds team accountable for results.

Supervises People:

No

Work Environment:

General office environment. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available. The noise level in the work environment is usually moderate.

Travel Requirements:

Some travel might be required.

Physical Requirements:

Work is generally sedentary in nature, exerting up to 25 pounds of force occasionally to lift, carry, push, pull, or otherwise move objects, including human body. Walking and standing may be required, up to 15% of the time

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The essential duties and responsibilities listed in this job description are intended to describe the general nature and level of work being performed. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the right to assign or reassign duties and responsibilities to this job at any time for any reason, including reasonable accommodation.

I have read and understand this explanation and job description.

Job Type: Full-time

Pay: $120,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Compensation package:

• Bonus pay

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Miami, FL 33180: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 7 years (Required)
• ESP's/Marketing Automation Platforms: 5 years (Required)
• CRM software: 4 years (Required)

Work Location: One location

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