DJ Products, Inc., a local manufacturing company who manufactures the CartCaddy, is seeking a Digital Marketing Specialist. This role is responsible for managing and evolving DJ Product's Digital Marketing Activities.

Primary Responsibilities

· Coordinate with Sales Team and Management to create marketing campaigns.

· Conduct social media audits to ensure best practices are being utilized.

· Monitor key online marketing metrics to track success.

· Brainstorm and implement experiments and relevant conversion tests.

· Scale campaigns to maximize ROI.

· Monitor project status and budget.

· Work with outside vendors to supplement work as needed.

· Record customer testimonial videos.

· Create and Maintain database on all applicable trade shows.

· Create and Maintain database containing details on competitive products and pricing.

· Analyze data to recommend website optimization.

· Create and maintain application spotlights for all product categories.

· Prepare and maintain email templates related to the marketing of all product groups.

· Ensure branding is consistent across all digital and print platforms.

Qualifications

· 2+ years in experience in Digital Marketing.

· Solid computer skills including MS Office, CRM and Graphic/video design software (preferred).

· Experience executing paid social media campaigns.

· Bachelor’s degree in marketing or business (preferred).

· Creativity paired with commercial awareness.

· Full understanding of all social media platforms.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: Hybrid remote in Little Falls, MN 56345

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