Job Detail

MGR, Marketing & PR

MGR, Marketing & PR

Six Flags / Hurricane Harbor

Jackson, NJ

Job ID : 2f67505a53335a34793135797951654254513d3d

Job Description :

This position will support Six Flags Great Adventure with oversight of promotion and positioning of Six Flags brand through all media and community relations, event development and strategic marketing initiatives with the goal of increasing brand awareness to help drive guest visitation.

The ideal candidate must be a self-starter and possess tactical, creative and strategic acumen, with a track record of success across a broad spectrum of today’s communication channels.

To be successful in this role, you must integrate into a highly driven, high-performing leadership team.

Essential Duties and Responsibilities:
  • Responsible for all spokesperson activities at the park either directly or through supervision.
  • Develop, implement, and update Public Relations /strategic marketing plans and crisis management strategies.
  • Oversee all public communication including newsletters, social media, maps & guides and website management.
  • Work with the Regional Marketing Director to oversee planning and execution of media plans and admission product.
  • Establish relationships with community philanthropic and special interest groups to enhance the public image of the park.
  • Coordinate with Six Flags Corporate Team on timing and content for social media channels.
  • Ensure regional alignment with corporate initiatives, business objectives, and brand consistency.
  • Assist Park President and Park Leaders on communication and public relations needs by developing talking points for senior executives and corporate leadership.
  • Assist with writing, editing, and executing various corporate documents including press releases, media pitches, branding content.
  • Execute weekly reports and various presentation decks for executive leadership.
  • Lead and develop park marketing teams to execute vision and company goals.
  • Develop and maintain close contacts with representatives and influencers of the news media and social media.
  • Assist regional and national marketing teams with goals and initiatives.

Skills and Qualifications:
  • Demonstrated experience setting strategy and managing effective corporate social media campaigns.
  • Strong written and oral communication and interpersonal skills with a wide range of constituencies in a diverse community.
  • Must be professional, energetic, self-motivated, and desire to inspire others.
  • Strong teamwork skills and ability to work productively across various departments.
  • Budget planning experience and proficient in Microsoft Word and Excel.

Ideal Candidates Possess:
  • Bachelor’s degree in Marketing (or related field) or equivalent management experience public relations or theme park industry.
  • Minimum 5 years marketing or communications.
  • Strong written and oral communication and interpersonal skills.

Company Details :

Name : Six Flags / Hurricane Harbor

CEO : Selim Bassoul

Headquarter : Arlington, TX

Revenue : $1 to $5 billion (USD)

Size : 1001 to 5000 Employees

Type : Company - Public

Primary Industry : Culture & Entertainment

Sector Name : Arts, Entertainment & Recreation

Year Founded : 1961

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Details

: Jackson, NJ

: 63311 - 96352 USD ANNUAL

: Today

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