Job Summary
The National Brand Manager will lead the marketing and branding strategy for all Sprecher products throughout the United States. The focus of this role is to support sales growth by increasing both distribution and velocity in new and existing accounts. This individual will work with multiple stakeholders in marketing, sales, finance and operations to deliver Sprecher’s strategic objectives. This position reports to the Marketing Leader and backs-up the Director of Product Management.

Essential Functions

• Cultivate and execute a brand strategy for the Sprecher beverage portfolio.
• Shape, direct, and routinely measure the impact of the brand strategy and brand communication.
• Influence all P&L line items for the brand, evaluating alternate marketing plans, product/portfolio strategies, pricing/trade promotion plans, and distribution/channel strategies to meet financial hurdles and deliver optimum value
• Use data to help understand our brand’s current position, identify areas of improvement, and craft an ideal position in the national market
• Manage brand communication with customers and prospective customers over several different channels such as social media, website, email, content marketing and traditional media
• Create the promotional strategies according to sales regions, customers and retailors in conjunction with sales and pricing goals.
• Help to define and adjust pricing strategy and guidelines in collaboration with Sprecher’s Leadership Team.
• Work with cross function teams such as sales, marketing, graphics, and operations both internal and external partners.

Education, Experience and Qualifications

• Bachelor's degree in Business, Marketing, or related field. MBA strongly preferred.
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) gained from years of hands-on experience in the industry and in the marketing field
• Experience working with a national beverage or CPG (Consumer Packaged Goods) company is strongly preferred.
• Ability to craft marketing and business plans that create long-term competitive advantage.
• Demonstrated ability to balance the competing needs of various stakeholders.
• Excellent verbal, oral and written communication skills to lead upwards and across the organization.
• Demonstrated ability to prioritize tasks and stay organized.
• Results driven, energetic and proactive.
• Acts with a high degree of ownership, integrity and personal accountability.
• Consistently delivers results despite obstacles.
• Ability to perform all essential functions and physical demands of the position.
• Must work in a safe manner and comply with all health, safety, security, and emergency requirements. Assess workplace safety and coordinate with the leadership team to recognize and remedy potentially unsafe conditions.
• Comply with all Good Manufacturing Practices (GMPs), Standard Operating Procedures (SOP’s), and any/all established processes, whether established by their manager, by the company or by law. Works with the management team to resolve any known conditions potentially affecting food safety or product quality.

Working Conditions
While performing the duties of this job, the individual is regularly required to stand, walk, sit use hands to fingers, handle objects or things, feel reach with hands and arms, and talk, and hear. Employee may be exposed to temperature changes, wet or humid conditions, noise, vibrations, and other brew production-related hazards when in the brewery production and storage areas.

Physical Requirements

• Ability to work in a normal processing facility with conditions and situations that it may expose (noise, temperatures, etc.)
• Ability to work in an office setting and at a computer for extended periods.
• c. May be required from time to time to lift up to 40 lbs.

*To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits and Compensation

• Competitive Base Salary
• Yearly Bonus based on Company Performance
• Health, Vison, Dental, Life and Disability Insurance
• 401k and 401k Matching
• PTO
• Employee Discount

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Supplemental pay types:

• Bonus pay

Application Question(s):

• Have you worked as a Brand Manager for a national food or beverage company?

Experience:

• Social media marketing: 5 years (Preferred)
• National Brand Management: 5 years (Preferred)
• advertising and promotional planning: 5 years (Preferred)

Work Location: One location

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