Company Overview

Incisive Consultants is a rapidly growing Electronic Health Record consulting firm dedicated to supporting healthcare organizations through their digital transformation by providing the highest quality consulting services. In 2022, Incisive was recognized as the fourth fastest growing tech company in Kansas City. Founded in 2018 by former Accenture leadership and founding members of the Best in KLAS Epic consulting firm Sagacious Consultants, Incisive operates with remote employees in over 37 states and has more than doubled employee headcount over the past 12 months. As we continue to expand, our focus remains on building the best team in the industry.

Job Description

Incisive is seeking a Senior Marketing Manager with significant B2B marketing experience to help our organization expand our reach and grow in the Healthcare IT consulting space. You will be responsible for leading and executing all marketing initiatives, managing our brand, planning and executing new service line launches, creating industry specific content, managing and updating all social media (LinkedIn and Instagram) and company website (webflow), and planning/managing all company events.

The ideal person is a very strong project manager, prides themselves on taking ownership of the department and responsibilities, and enjoys using their creativity and B2B marketing knowledge to help scale a fast-growing consulting company.

The Senior Marketing Manager will report to the Director of Operations. The ideal candidate will be close to the St. Louis, MO or Kansas City, MO regions in order to collaborate closely with our leadership team; however, this role is 100% remote and open to anywhere in the U.S.

Position Responsibilities

• Execute Incisive’s marketing initiatives and plans utilizing both internal resources, as well as freelancers and agencies
• Manage and maintain Incisive Consultants’ social media calendar strategy, content, design and posts (primarily LinkedIn, secondarily Instagram)
• Oversee and maintain the operation of the company’s website from idea generation to creation, design, and launch campaign (we use webflow)
• Create marketing and launch plan for all new services we decide to develop and launch, including collateral, PR, case studies, white papers, and advertising
• Manage all marketing and event planning for company conventions, industry .conferences, and trade shows. Develop engaging displays and collateral as needed, and provide post-event reports and analysis to capture ROI
• Help maintain a consistent brand voice and corporate identity across the company in all internal and external communications and materials
• Conduct customer, brand, and recruitment research to ensure we understand our market and audience
• Assist in maintain overall brand voice across leadership team and content planning for Incisive’s leaders to drive brand recognition, industry expertise, and recruitment efforts
• Generate dashboards and reports on marketing performance to provide leadership.
• Manage email marketing campaigns and provide analytics
• Develop and mange all digital and physical paid media campaigns
• Launch, optimize, and manage SEO
• Manage company recognition targets of being in industry publications & winning industry awards
• Manage company swag for employees and external branding
• Manage quarterly newsletters

Growth Potential

• The goal is for the role to develop into a Marketing Director, to then build out a marketing team, and eventually progress into our VP of Marketing
• We are looking for a team member interested in growing with Incisive long-term

Skills and Qualifications

• B2B marketing experience is a requirement
• Bachelor’s degree in marketing, advertising, or communications
• 6+ years of applicable experience in B2B marketing
• Experience with digital and print marketing, content marketing, and social media marketing
• Up to speed with current and online marketing techniques and best practices
• Familiarity with CMS and marketing analytics tools (HubSpot and Google Analytics)
• Sound understanding of Webflow to maintain company website
• Familiarity with SEO and keyword research best practices
• Excellent project management and event planning skills
• Excellent communication skill and presentation skills
• Ability to manage multiple marketing projects simultaneously
• Great organizational skills are required
• Ability to travel as needed in order to meet with stakeholders or manage events

Preferred Qualifications

• Experience working in a startup environment
• Experience with website maintenance
• Content and copy writing experience
• Successful track record in marketing roles and creating marketing campaigns

Compensation and Benefits

• Salary: $100,000.00
• Annual Bonus Potential: up to $40,000.00
• Comprehensive Health, Dental, and Vision Insurance
• Life insurance
• Health Savings Account
• Flexible Savings Account
• 401(k) with 3% company match
• PTO
• Maternity/Paternity/Adoption leave
• One month sabbatical
• Corporate phone plan
• Pet Insurance
• Employee Assistance Program
• Fitness Incentive

Job Type: Full-time

Pay: $100,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• consulting firm marketing: 2 years (Preferred)
• Marketing: 6 years (Required)
• B2B marketing: 5 years (Required)

Work Location: Remote

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