Automotive Digital Marketing Manager

Job Description:

Cardinale Automotive Group is looking for an experienced and passionate Digital Marketing Manager to join our family. The Digital Marketing Manager will support the Cardinale Automotive Group (CAG) Marketing team in the ideation, execution, and measurement of digital marketing strategies and campaigns aimed at driving traffic to CAG dealerships.

About Us:

Cardinale Automotive Group is a world-class organization of happy employees. Relationships are the foundation of our success. With every vehicle sold, every automobile serviced, every customer interaction and every new hire brought onboard – we strive to create outstanding and long-lasting relationships. This means listening, caring, and understanding. After forty years of success, we're proud to call ourselves one of the nation's top-performing dealer groups.

CHECK US OUT HERE: https://www.youtube.com/watch?v=gxgPsUqYkUg

Responsibilities:

• Provide Digital Marketing strategic direction for Cardinale Automotive Group dealerships.
• Collaborate with other CAG Digital Marketing leaders in various functional areas: Paid Digital Advertising (PPC, Display, Social and Video Advertising, etc…), SEO/Content Development, Website Maintenance, Inventory Syndication, Email Marketing / E Newsletters.
• Develop full understanding of marketing challenges and competitive landscapes for all CAG dealerships and markets.
• As one of the resident Digital Marketing experts, provide training/coaching/guidance to CAG Digital Marketing staff and Advertising Consultants.
• Stay abreast of and implement latest Digital Marketing trends in order to continuously drive qualified traffic to CAG websites and dealerships.
• Measure and report performance of all Digital Marketing campaigns, and assess results against goals and benchmarks.
• Manage monthly enterprise Digital Marketing reporting process
• As necessary, provide in-dealership Digital Marketing consultation to CAG General Managers/Partners.
• Oversee monthly Digital Marketing Review process, which include a full analysis of dealership performance in the following areas: website performance and user experience, paid digital and SEO.
• Manage Digital Marketing communication with key stakeholders: senior dealership staff, internal key department heads and media partners.
• Manage key Digital Marketing vendor relationships, which include but are not limited to Google, Microsoft, Yahoo, Facebook, SearchForce, Dealer.com, CDK, AutoTrader, Cars.com, TrueCar, CarGurus, etc…

Qualifications:

• Automotive background required
• Bachelor's Degree in Marketing/Advertising, Business, Computer Science, Engineering or related field
• Minimum 2 Years Management Experience
• Minimum 5 Years Digital Marketing Experience

Knowledge & Skills:

• Tier 3 automotive marketing experience preferred
• Working knowledge of website analytics tools such as Google Analytics and Webmaster Tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Working knowledge of email and video marketing tools, processes and best practices
• Working knowledge of vehicle inventory syndication tools (vAuto, HomeNet, etc…) and processes
• Working knowledge of automotive CRM platforms, a plus
• Working knowledge of Online Reputation Management platforms and best practices
• Strong presentation skills
• Google Analytics certification
• Google AdWords certification

What We Offer:

• Competitive compensation
• Fast paced work environment
• Health, Dental, and Vision offered after 90 days
• Each year we look to provide the very best insurance we can offer.
• 401k provided by Empower
• Ancillary insurance provided by Allstate
• FSA offered.
• Life Insurance provided for and paid by Cardinale Automotive Group.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.