Guided by our relentless focus on people and desire to actively listen, we strive to create an inclusive culture and uphold equitable practices for our colleagues and community members. We seek to hire people who share our winning spirit and recognize diverse backgrounds, perspectives, and representation as strengths critical to success. If you thrive in an environment where your growth and development are supported and achieving together is valued, then Associated Bank may be the right place for you.

Under the direction of management, responsible for the product management and product performance analysis/score carding of the assigned Consumer or Business Products. Major areas of responsibility are (1) Core Product Management (creating and managing the product set), including Product Development, Product Enhancement and Maintenance, and Product Planning/Portfolio Management, and (2) Applied Product Management (the collaboration with other stakeholders to bring the products to market), including Pricing, Marketing/Promotions, Informing and Supporting Product Distribution, and Informing Forecasting and Reporting, while Monitoring and Maintaining Compliance. Expected to work closely with business partners in Marketing Advisory, Compliance, Operations, Customer Care, Business Line Risk, Legal and Customer Experience. Constant communication about the environment including competition, compliance concerns, and strategic direction with Branch Banking and Community Market teams is required. Play a key role in managing the IT systems development and work closely with Finance in measuring and tracking financial performance.

This is a hybrid remote role and we can hire candidates located within the immediate Associated Bank footprint. This includes the states of Illinois, Minnesota, and Wisconsin. Given the nature of this role, candidates within the Milwaukee, WI area are strongly preferred.

We invite you to view the opportunity below.

As a Consumer Checking Product Manager, you will:

• Develop and bring new products within the category to market. As needed, identify potential external providers, conduct due diligence, negotiate agreements, and report on service level agreements.
• Collaborate with Retail channel owners on product sales and support channel strategies. Communicate product information to sales force and product support functions. Review and recommend enhancements to product related training in support of these strategies.
• Ensure product set meets all compliance requirements. Implement product modifications required by systems and regulatory changes.
• Develop promotional concepts with Marketing Advisory or with external vendors if applicable (including acquisition, retention, share of wallet, utilization and activation programs), drawing on research and analysis provided by Corporate Intelligence or outside research.
• Collaborate with Finance and Vendors where applicable to ensure data for comprehensive product reporting is available. Leverage research (see above) and internal product information (sales, profitability) to provide detailed product performance analysis.
• Coordinate product research (market, customer, vendor, and internal partners) and analysis to identify key trends. Conduct competitive analysis and define competitive parity and competitive advantage. Define the Product Value Proposition and initiate measures to ensure competitive parity of company’s product set.
• Identify opportunities to enhance product financial contribution (e.g. fee review, opportunities to reduce product delivery cost).
• Inform, facilitate, and lead where applicable product pricing discussions, leveraging appropriate committees and other decision making formats.
• Participate in creation of overall product portfolio strategy (synthesized product plans) and translate into underlying individual product plans.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and Twitter.

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: Careers@AssociatedBank.com.

Qualifications

Education

• Bachelor's Degree or equivalent combination of education and experience Business or Marketing Degree is a plus Required

Experience

• 2-4 years Marketing and/or Product Management with meaningful exposure to various consumer and business markets. Required

Compliance Statement
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.