Full service marketing agency looking for an experienced team player to plan and manage digital campaigns for a wide range of clients.

This Digital Media Planner/Buyer position is primarily focused in the programmatic and search advertising space — using tactics including display, native, online video, connected TV, and search engine marketing.

The Digital Planner/Buyer will be responsible for managing strategy, budget allocation, client communication, hands-on research, implementation, optimization, and reporting on campaigns.

The successful candidate should be a contributor who can work seamlessly with in-house and client teams. They will have the opportunity to help shape the growth of the agency’s interactive media offerings/capabilities and educate the team

The essential functions of this client-facing specialist position include the following:

• Setup and ongoing optimization and management of Digital Advertising campaigns for multiple clients. StackAdapt is currently our primary DSP in a managed service function.
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Analyze metrics, provide campaign effectiveness reports to clients, and recommend optimizations when appropriate to improve media performance. Strong mathematical abilities are required.
• Enthusiastically presenting reports, findings, and next steps to Agency clients via video call or in-person meetings
• Ability to manage multiple accounts and tasks with an effective resolution of conflicting priorities
• Ability to communicate professionally on client calls and via email
• Develop and foster strong relationships with media partners
• Actively collaborating with other Agency marketing specialists and account managers to align digital advertising campaigns with ongoing initiatives
• Ensuring implementation of best practice guidelines and following company policies and processes

Minimum Qualifications:

• Proficiency with Google Ads, Analytics, and other digital ad platforms
• Proficiency in Excel
• Bachelor's degree, concentration in advertising, marketing, communication, or business administration
• Two plus years' experience in digital media

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in Pensacola, FL 32503

edictplatform.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, edictplatform.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, edictplatform.com is the ideal place to find your next job.