Location: Falls Church, Virginia
Job Type: Permanent
Compensation Range: $75,000 - 85,000 per year

Our client is looking for a talented Marketing Operations and Data Analyst to work closely with their marketing, IT, and web teams to ensure that marketing efforts generate leads of the highest quality possible.

This position provides analysis and insight on all ongoing marketing activities to support planning and decision-making. You will determine key performance indicators, collect and analyze data, report campaign success, and develop and maintain data dashboards.

Responsibilities:

Automation and Data Operations

• Serve as the Marketing point person for all data needs.
• Maintain Leads database - ensuring existing and incoming data is accurate.
• Manage aspects of the marketing automation platform, including scoring, automation rules, data hygiene, CRM sync , integrations, automated workflows, reports, analysis, and troubleshooting.
• Automate and improve data integrity and data management initiatives.
• Create standardized marketing reporting and dashboards, regularly presenting performance to the marketing team.
• Work with External vendors and IT Department for CRM architecture based on Marketing's ever-growing needs.
• Stay informed of all appropriate regulatory guidelines, privacy and data management policies and make recommendations for departmental growth and alignment.
• Serve as an SME for the internal PAS/HPS replacement software project.
• Lead processes and optimize workflows to improve automation, customization, and personalized messaging through best practices in audience data management, technology, and messaging within channel.
• Evaluate new tools and add-on applications to improve marketing performance.
• Create, run and analyze reports in CRM on marketing key performance indicators (KPI).

Analytics

• Manage First-Party Data Strategy.
• Provide monthly reporting, data and analysis for CMO as needed.
• Manage BODA (Power BI) dashboards; maintain existing dashboards and serve as the POC to incorporate changes and enhancements (visual architecture and knowledge of data available for data segmentation).
• Track advertising costs and ROI from marketing activities to better communicate, identify gaps and opportunities, and continuously improve our approach to align with the needs of the business and facilitate the budget reconciliation processes.
• Drive various advanced data modeling techniques to identify trends that suggest new marketing and business opportunities and follow through with the recommendation of key strategies to leverage opportunities.

Qualifications:

• Bachelor's degree in business, marketing, advertising or communications.
• 5 years of experience in marketing, analytics or data strategy.
• 5 years of proven and successful experience and expertise in CRM solutions and marketing automation.
• Excellent analytical skills and proven experience with reporting and data analysis.
• Knowledge of database and email marketing best practices i.e., deployment, testing, deliverability, performance analysis, CAN-SPAM laws, GDPR Regulations and database hygiene.
• Experience reporting on marketing performance, analyzing data, and translating complex data into actionable insights for stakeholders.
• Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.
• Be an "Out of the Box" thinker who is both creative and innovative, with the ability to think strategically while maintaining focused results and execution.
• Have a propensity to succeed both personally and professionally, focused on achieving results and exceeding goals and objectives.
• Have a positive "can do" attitude and a true passion for what you do.
• Be highly motivated, an overachiever and team player.
• Operate with the highest level of integrity.
• Skills:
• CRM (4 years of experience is preferred)
• Data Center
• Financial Service
• Microsoft Office
• Data Analysis

JOBID: 998654