Sr. Director of Digital and Traditional Media

Summary of Position:

Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients’ digital marketing and advertising objectives into overarching online media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, which are consistent with approved strategies and budget.

Essential Functions:

• Oversee completion of daily assignments, including but not limited to reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, etc.
• Utilize planning and execution tools such as Adobe Workfront, Adobe Target, Adobe Audience

Manager, Adobe Analytics, Adobe Experience Manager, Market, Salesforce/Account BasedMarketing channels through conversion metrics and, other resources to create high level media plan strategy and asset insertion/distribution workflows

• Express understanding of client objectives through sound strategic recommendations and associated rationale
• Create decks for media recommendations which thoroughly and clearly explain/showcase recommendations
• Communicate with and inspire clients via phone, email or in-person interaction
• Review/QA
• Write client facing POVs to evaluate media opportunities
• Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
• Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
• Contribute to strategy and brainstorming sessions for new clients and pitches
• Experience within all media options and channels and evaluates, plans, and executes this media that are ideally suited for their clients’ target and business needs.
• Business to Business
• Business to Consumer
• Network Television
• Syndicated Television
• Spot TV
• Spot Radio
• Print: Business and Trade Publications, Newspapers
• Online Digital, which includes SEM, SEO, Social, Email, Banner Ads, etc.
• Direct Mail
• Out of Home, e.g., Transit, Billboards, etc.
• Expertise in Media Planning and Reporting Tools such as: o SQAD/SPARC utilization for estimating pricing within national and local broadcast channels and dayparts. o Telmar for estimating software to assist in determining optimal reach and frequency and impressions of media plans. o Standard Rate & Data Service for estimating print, and direct mail list costs.

Discipline Specific Skills

• Must have 5-10 years of relevant media planning and buying experience
• Experience working in an integrated capacity with Planning, Account and Creative teams
• Strong working competency in the following channels:
• Social
• Digital Display/Video, including YouTube
• Experience with programmatic buying
• Exposure to traditional media platforms (TV, Print, Out-of-Home, and Radio)
• Very knowledgeable understanding of tools and resources such as Adobe Workfront, Adobe

Target, Adobe Audience Manager and Adobe Analytics, etc.

• Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each
• Ability to use third party ad servers to traffic media campaigns and pull reports
• Proficient in PowerPoint, Excel, Word
• Google AdWords certification a plus
• Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients
• Strong time management skills
• Attention to detail and advanced follow-through skills

Job Type: Full-time

Pay: $65,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekend availability

Experience:

• Media Buyers & Planners: 5 years (Preferred)
• Digital Marketers: 1 year (Preferred)

Work Location: Multiple Locations

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