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Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

Elm Street Technology

Frisco, TX

Job ID : 2f67505a53334239796c52327a77654252413d3d

Job Description :

**Must live in the Frisco, Texas or Eugene Oregon area at the time of applying

Elm Street is seeking an experienced Senior Marketing Automation Specialist to help drive Elm Street’s Marketo initiatives and efficiencies through the roll out of technology, the integration of systems and tools, and development and adoption of processes.

The Senior Marketing Automation Specialist position will focus on planning, process, and prioritization alignment to business and marketing goals. This is multi-faceted role encompassing a wide variety of responsibilities including: process definition; system design especially focused on reporting, operational program building, review of campaigns/emails/lists/programs for accuracy, conducting quality assurance checks on incoming projects; creating, publishing and communicating reports on team KPIs, and more. This role will work very closely with the Demand Generation, Events, Field Marketing, Branding and Digital area of the marketing team to ensure consistency and accurate reporting.

The ideal Senior Marketing Automation Specialist candidate will be a dedicated and disciplined professional who excels in a team environment. They will be Marketo Certified with working experience in SFDC. This individual will have demonstrated that they can successfully implement large and small scale initiatives, and improve upon company processes resulting in operational efficiencies. Additionally the right professional will possess strong analytical skills, attention to
detail, ability to manage a large volume of tasks, be deadline oriented, and have the ability to adapt to a dynamic environment.

  • Understand marketing OKR’s to effectively manage incoming project queue, requested deliverables, and tasks
  • Work with the marketing organization at large to define team processes, hand-off points, document workflows, and set agreed upon service level agreements
  • Provide a 360 view of projects across all marketing teams eliminating duplication or conflicting projects
  • Perform issue management related to projects - find cause, provide resolution or plan of action
  • Manage campaign workflow, cadence, priority, and publish/maintain Marketing Calendar of planned initiatives, projects and deliverables
  • Develop and analyze KPI metrics to improve efficiency, standardize procedures, enhance the execution of marketing campaigns and provide program effectiveness reporting

Qualifications of a Senior Marketing Automation Specialist:

  • Bachelor’s Degree (B.A.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience required.
  • 3 or more years of B2B marketing experience required.
  • Marketo certification
  • Working experience in SalesForce, reporting and lead flow management
  • Ability to simultaneously manage projects, internal clients, and deadlines.
  • Highly self-motivated and driven by achieving individual and team goals.
  • Attention to detail.
  • Excellent written and verbal communication skills required.
  • Proven ability to manage details on multiple projects simultaneously required.
  • Ability to multi-task, work independently or in teams on several projects required

Compensation & Benefits
  • Competitive base salary (based on experience)
  • Health/Dental/Vision
  • 401k + up to 6% company match
  • fitness reimbursement
  • catered lunch, snacks, fun team culture

Company Details :

Name : Elm Street Technology

CEO : Byron McDuffee

Headquarter : Frisco, TX

Revenue : Unknown / Non-Applicable

Size : 201 to 500 Employees

Type : Company - Private

Primary Industry : Computer Hardware Development

Sector Name : Information Technology

Year Founded : 2016

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Details

: Frisco, TX

: 50846 - 73492 USD ANNUAL

: 97 days ago

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