POSITION SUMMARY

Concept and create marketing design solutions for use in a variety of print and digital with a strong focus on email design. Responsible for collaborating with design team and creative managers on all projects to ensure brand consistency and alignment. The graphic designer position lives within the company’s Creative Services team, focusing on campaigns and deliverables to support the Marketing and Sales departments. Works closely with Traffic, Copywriters and other members of the Creative team, as well as Sales & Marketing Account Executives for project completion.


ESSENTIAL DUTIES AND RESPONSIBILITIES

• Concept and create Emails from scratch following a creative brief
• Concept and create cohesive advertising campaigns and related marketing collateral materials, such as graphic elements (logos/lockups), promotional flyers, print ads, direct mail, web banners and emails, tradeshow graphics, signage, brochures and Power Point presentations.
• Devise and pitch creative concepts that align with overall brand objectives, and answer strategic needs of the initiative for the internal clients' goals. Provide multiple creative options for each request.
• Develop a strong understanding of the brand’s overall annual and long-term objectives while fostering an up-to-date and ever-evolving knowledge of each internal clients area of business, and related business goals.
• Drive and implement creative solutions for larger campaigns and day-to-day needs, by collaborating closely with client partners and fellow creatives, or independently as needed to meet deadlines and objectives.
• Collaborate with copywriter to ensure design and copy complement the marketing piece and reinforce the business objective.
• Ensure quality and accuracy of creative by adhering to quality assurance standards for personal review of work, as well as department protocol for internal work review.
• Revise creative as needed. Review final material for quality and accuracy and prep files for print and digital release.
• Stay current and knowledgeable of established brand guidelines and ensure all work is within guidelines or contributing to the evolution of the brand. Stay current on design trends in travel and service industries.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

QUALIFICATIONS

• Bachelor’s degree in Graphic Design/Visual Communications or similar field from an accredited four-year college or university or directly related, equivalent experience.
• Minimum of three (3) years of experience in a Graphic Designer role in a fast-paced, multi-project corporate or advertising agency environment.
• Design experience must include email design. Portfolio must include email examples

KNOWLEDGE AND SKILLS

• Accuracy, attention to detail, flexibility, and ability to work in a fast-paced, deadline-driven environment are essential.
• Able to multi task and work on numerous projects simultaneously
• Must have a thorough understanding of email best practices
• Strong knowledge of email best practices
• Understanding of HTML and it’s limitations to influence email designs
• Strong creative background and skills required across a diverse array of deliverables. Portfolio of work samples required, including print and real-world applications.
• Must have a thorough understanding of prepress and print production
• Able to work independently and in a team environment
• Demonstrated experience and up-to-date knowledge of Mac applications including Adobe Creative Suite: Adobe InDesign, Adobe Illustrator and Adobe Photoshop is required as well as knowledge of Microsoft Office: Word, PowerPoint and Excel. Experience with FileMaker is a plus.

Physical Demands

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 ¿ 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.


Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office.

#IND
#LI-JR1